It’s no secret that having a video on your website and distributed through video directories, is monumental in helping to closing a sale. After all isn’t that why you have an online business…to make money… and why you’re here, researching the Video Production “IN’s and OUT’s”?
There are 2 routes you can take and depending on your budget and time, one of the following could be right up your alley.
Do It Yourself
If you are a “Do It Yourselfer”, have the time and love learning, purchasing Video Production Software is something you should investigate.
There exists several programs in the price range of $ 60 upwards over $ 1000, it just depends on the number of features you are looking for and how creative you want to get.
Getting The Most For Your Money
If you go for the “lower end”, you may find limited features or a premium application could be way beyond your scope and you could leave you feeling helpless to produce that prize winning Video because to execute your dream video winds up taking up waaay to much “tutorial” and trial and error time.
But who knows, you won’t know until you dive right in and once mastered, you can add “Video Productions” to your service arsenal and produce for others.
Check online internet marketing forum to research what software will give you most bang for your buck your needs.
Now this is where things get really fun!
You can outsource to anyone including advertising firms and even independent producers.
Not very often but, depending on their work load, an independent can hand over a video production not even close to their “showcase” quality and you just spent anywhere from 400.00 or 700.00 for a 30-60 second creative.
By spending $ 50 or so to buy your own video software, you could have done better yourself.
What happens, when their work load is heavy, rather then losing the project by saying the turn around time will be 2 or 3 months, they will tell you “within the month” and outsource it again”. Once out of the lead producer’s hands, it can be a crap shoot.
Depending on who you speak with, this may or may not happen very often. But be careful and research at Internet Marketing forums to do your due diligence.
There are Fantastic Independent Video Producers out there. Do your homework!
Advertising firms are typically hired by corporations. But there are many that exist who produce stunning quality videos at respectable rates for smaller online businesses. Rates in these cases can vary, ranging from $ 1000 upwards for creatives lasting under one minute.
You might find a few that exist with rates at $ 400 or so for creatives lasting thirty to sixty seconds.
These firms are more accountable due to their position in the industry, so you’re much safer.
Rates not only depend on the creative, there’s also licensing agreements.
Your licensing fees are dependent upon where you will air your creative.
Fortunately since you’ll be airing your videos “Online” in most cases there is no extra fee or a very small one.
TV distribution is where you will get hit with licensing fees – National, Regional and Local Television distribution.
The end result is, make sure to talk to others and research – Do Your Homework to protect yourself!
Glacier in the Fog
Image by Stuck in Customs
Yesterday’s photo was of Glacier National Park, and today we have another glacier – but this one is from Argentina.
The glaciers in Glacier National Park are really quite boring. I’m sure that’s not a nice thing to say, but it’s true. The only ones I saw were quite far away and not very epic-looking. Maybe I was in the wrong place, so feel free to correct me if I’m wrong! 🙂
– Trey Ratcliff
Read more (and see a video of a cool workflow presentation) here at the Stuck in Customs blog.