Does the idea of video recording yourself seem too intimidating? Has this ever kept you from getting a simple sales message out on YouTube?
If so, don’t worry, you’re not alone. I have the same problem. Consider the following video creation issues I discovered after a quick look through Google.
First, I was instructed in no uncertain terms to buy the most expensive camcorder I could afford. The quality of the video suffers greatly unless the camera is first class.
The next thing I learned is that you have to have a tripod that costs at least $ 100 – $ 200 to insure it’ll be solid and firm enough not to wobble. I also learned you need a portable microphone and a “Lavaliere Microphone” (though I didn’t even know what that was).
There was EXTENSIVE advice on zooming, panning, lighting, composition, editing, narration – and even sorting and packing your equipment.
Wait. There’s more. You also have to consider cue cards vs. memorization – voice inflection – facial expression – noise minimization – and STAGE FRIGHT (my personal favorite)
All of this would make a lot of sense if you were re-making “Gone With The Wind”, but it’s way over the top if you’re just trying to explain or sell something.
You and I both understand that video sites like YouTube have incredible power, and that video accounts for more and more internet traffic (52% so far). We know that to get our message in front of the most pairs of eyes, we need to go video – but how do we avoid all of that other nonsense?
That’s a great question. One thing you might consider is to buy some super expensive video editing software. Then, after slogging through a huge learning curve, you could create one of those artsy video “masterpieces” you sometimes see on YouTube. You know, with the clever messages fading in and out, or leaping in and out, or dancing around each other, all accompanied by synchronized music.
Or, if you think that all of the above is a bit much just to get a straightforward message across, then why not consider something called “text to video” software?
It’s actually been around for a little while, but don’t worry if you’ve never heard of it. I hadn’t either until fairly recently. Basically, text to video software allows you to paste or type language into your computer. It then converts that language into audio speech. They developed it to the point where it’s far less robotic than in the past.
This makes creating a video as easy as typing an email, and since more and more people would rather watch and listen to a message then read a message, this kind of software has real value.
The one major issue to bear in mind though, is how the program handles video. My advice would be that when looking for a good text to video program, you should get one that produces a computerized image, rather than just flashing the words on the screen as they are being spoken. Viewers are more comfortable watching someone talk, then being forced to read along with the script.
Early Morning on the Dock/Cologne/Germany/Velotaxi CityCruiser
Image by bill barber
Cologne (German: Köln , IPA: [kœln]; local dialect: Kölle [ˈkœɫə]) is Germany’s fourth-largest city after Berlin, Hamburg and Munich, and is the largest city both in the German Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than 10 million inhabitants.
See in the set entitled ‘Cologne’
Youtube Velotaxi Video
Camera: Fujifilm FinePix Z1
Focal Length: 8.8 mm
ISO Speed: 200
Exposure Bias: 0/100 EV
Orientation: Horizontal (normal)
X-Resolution: 72 dpi
Y-Resolution: 72 dpi
Software: Adobe Photoshop Elements 5.0 (20060914.r.77) Windows
Date and Time: 2008:08:24 14:59:56
YCbCr Positioning: Co-Sited
Exposure Program: Normal
Shutter Speed: 686/100
Maximum Lens Aperture: 360/100
Metering Mode: Pattern
Color Space: sRGB
Focal Plane X-Resolution: 4442 dpc
Focal Plane Y-Resolution: 4442 dpc
Image Width: 1528 pixels
Image Height: 1004 pixels
PhotoShop Elements 5: crop, colour balance