Choosing The Right Video Editing Software

When choosing the right video editing software, you need to make sure that the software you choose suits you in terms of functionality, hardware, compatibility, and price.

If a picture is worth a thousand words, is a video worth a thousand pictures? Actually, they’re worth even more. According to Forrester Research, one minute of video has the marketing power of 1.8 million words. Web videos are an amazing tool for marketing products and services on the internet. They have the advantage of being able to capture your target market’s attention and are more easily recalled and remembered by potential clients. Research has shown that visitors to a site who watch a video are 85% more likely to buy the product in the video than other users. In a world where attentions spans keep growing shorter and shorter, the ability to throw a quick “elevator pitch” at visitors to your site is an invaluable asset that marketing videos can provide.

Even the best raw footage runs the risk of looking shoddy if you botch the video editing stage. When creating your own video, your choice of easy to use video editing software is very important.

There are four point of primary consideration when it comes to choosing video editing software:


This may very well be one of the most important things to consider. Powerful video editing software can be very expensive, with some price tags in the area of $ 2000 and up. Make sure you know what your budget is before choosing which software to use. Easy to use video software doesn’t have to be expensive though; some of the decently powerful editing suites go for less than $ 400.


The most powerful video editing suites are also likely to require powerful (and expensive) hardware as well. Even the most powerful video editing software will be severely limited in capability by dated or insufficient hardware. Before choosing which video editing software to purchase, make sure that you know the specifications of the machine you are going to be running it on.


Certain video formats may not be compatible with other video editing software. The format of the raw video depends on the device that will be recording it. While conversion software exists that will remedy most of these problems, free conversion software that delivers video at the desired level of quality may not exist. If you also plan on using other specialized video-editing programs in conjunction with your video editing software, you need to be sure that all of these are compatible and can work together without issues. Before choosing your video editing software, make sure that you understand and have addressed all compatibility issues, both with software and hardware.

Interface/Ease of Use

You will want easy to use video editing software that is suited for your skill level as a video editor. If you have a lot of experience working with video, intermediate or advanced suites may be best for you. However, if you are relatively inexperienced with video editing, or have no experience at all, it may be best to stick to simple, uncomplicated programs. You won’t be able to utilize the full potential of advanced video editing software anyway; you can also save money, as the more powerful video editing suites are often much more expensive.

If you want to start marketing your product or service through videos you will benefit from easy to use video marketing software that can help you grow your product’s exposure and target specific markets for maximum profits. Get some handy video editing tips here.

The “Skyhorse” and its crew.
video software
Image by Guss De Blöd
Video ( lame, I didn’t have any software to edit, sorry ) : www.youtube.com/watch?v=lC-ckm_lLuo
More pics: guss.teammu.com/guss/index.php/lego/category/27-the-skyhorse

yep, I’m building some steampunk for an exhibition , and because I like it. I just finished this Dirigible, my goal was to make a motorized dirigible based on lego hulls… well that’s kind a failure cause it looks more like a "ship" than a dirigible, but I think it’s cool ( and not really photogenic ) but who cares?

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